1998 IDMA Seventh Annual Awards - ResultsHYATT REGENCY HOTEL, ORLANDO INT'L AIRPORT 10/24/1998
The IDMA Annual awards are open to any Television Based Multimedia
title.
That means simply that the title will play in a player that outputs
directly to a Television instead of a computer. These players are
DVD-Video, Video CD, CD-I, Panasonic M2 and Web-TV. In the category, Best Training Title the 1998 Gold Award went to Sears, Roebuck & Co. for their 'Sears Home Appliance, Core Curriculum Series' of training programs. The Silver Award was presented to Chrysler for their 'Product Preview 99' and the Bronze Award to Western Auto Parts for 'EVR Charging Systems.' In the Marketing category, Best Marketing Title was won by Bill Glass Ministries For 'The Program works.' the Silver was awarded to Panasonic for their 'M2 Demonstration Disc' and the Bronze Award was awarded to Logitech for their 'Logitech 1998' marketing program. This entry came from The Netherlands. the Best Kiosk trophy GOld went to DCI Marketing for the 'Kmart - Exide Battery Selection Center' 'MoTip' a Dutch entry was second and 'Yamaha 1999' also from Europe won the Bronze Award. The Best Education Title went to Barrett Kendall Publishing for their complete 'First course in Algebra' title (on Thirty-one discs) the Silver award went to CHEC Systems for 'Textile Technician' a careers guidance program. The Bronze award was presented to the 'Memphis Fire Museum' for their interactive, educational program. Awards were also presented for 'Best New Player, Peripheral or Software' and 'Most Unusual Use of Television Based Multimedia.' For our next category the awards will be presented by an old friend of the association, Frank Pauli from Philips in the Netherlands. So time for the Most Unusual use of Television Based Multimedia category. You yourselves judged this category earlier today and to receive the 1998 Bronze Award went to The Student Tracking System created by Sears Roebuck and to collect the awards Susan Andrews and Pat Giacomie from Sears. By your vote the 1998 Silver Award goes to Videotronic for the Aerome Scent kiosks created for Douglas AG To receive the trophy Peter Sliedretcht of Videotronic International The 1998 Gold Award for Most Unusual use of Television Based Multimedia goes to The Memphis Fire Museum foir the Animatronic Horse controlled by a DVD player. To receive the trophy Larry Johnson and Richard French from RISE Intn'l who created the talking horse DVD title. Now to present the final award our chairman Rob Whent. The 1998 Gold Award for the Best New Player goes to Panasonic for the M2X Multimedia Player. To receive the trophy, Mr. Harry Hashimoto from Japan. As background information the transcript of the awards ceremony follows. Good evening Ladies and Gentlemen. Welcome to the Seventh Annual IDMA/ICDIA Awards. Yes, between the two associations we have now been presenting these awards for seven years. Every year since 1991 the association has presented awards for excellence, for originality and most important to recognize a job well done in the Television Based Multimedia Industry. The first award for 1998 goes to an education title that is part of an interactive display designed to educate children not in the classroom but in a new very interactive museum. This title is very educational as well as being fun. It forms an important part of the new Fire Museum of Memphis. The 1998 Bronze Award in the Best Education category goes to Rise International for the Fire Museum of Memphis Interactive Exhibits. Another of our members, working in the area of career education, has won this years silver award. Over the last few years Check Systems have created nearly forty titles designed to help students make one of the most important choices in their lives, their future careers. The 1998 Silver Award for education goes to Textile Technician One of a series created by CHEC Systems. It has long been my belief that multimedia would only be successful in education, when it tackled real schoolwork. It's all right going on the Magic Bus but you still have to get off, to learn reading, writing and arithmetic. So I was particularly pleased with the jury's choice of title for the gold award. It is a program with over 30 discs in the set, it plays on CD-ROM and CD-I, though I have to admit it is a lot better on CD-i and I found it so much more interesting than the old ways of teaching this potentially boring subject. Because they were the first to prove to me how Pythagorus really works and for a tremendous effort in education, I am very pleased to see the 1998 Gold Award for education go to Barrett Kendall Publishing, for,' Algebra: A First Course.' So now we turn to marketing. To my mind marketing is creating a demand or a need for a product or service. As they say, "Nothing happens until someone sells something" and "It is easier to sell it, if they want it." Often today, in our complex world, you have to understand it, before you want it. The winners of our marketing trophies are clear examples of how multimedia can create a demand by explaining complex subjects to simple people. The winners of the bronze title for Marketing are also a clear example of how a manufacturer of computer peripherals, looking for expert help at the point of sale, turned not to computers, but to simple television based multimedia. The Bronze Award for Best Marketing Title goes to one of our overseas members Creative Action Holland for the title they created to market the Logitech range of computer peripherals. Logitech 1998. The silver award winner, is a classic example of using a technology to sell it's self. When Panasonic decided to market their M2 Multimedia player as a professional business solution, they had the enormous challenge of being able to show prospective clients how it could successfully satisfy all their requirements. So they went to McGill Multimedia and commissioned an M2 demonstration disc to play on M2 players. The 1998 Silver Award for a marketing title, the first ever award for the M2 platform, goes to McGill Multimedia for the Panasonic M2 Demonstration Disc. As anyone who has had a visit from a doorstep evangelist, half way through a ball game, will tell you, religion is a hard sell. But when the job is to take not just religion, but real help in to the prisons, where help is often so badly needed, then one has to hope that the marketing will succeed. Bill Glass ministries is one such organization and they asked Rise International to make them a multimedia title that explains the plight of the prisoners, and what we can all do to help through a ministry such as Bill Glass's. I am delighted to present the gold award for marketing to Rise International, who, succeeded in the eyes of the jury in making a challenging subject into a compelling multimedia marketing title. 1998 Gold Award for marketing goes to THE PROGRAM WORKS Bill Glass Ministries. If there is one category that our members have been outstandingly successful in it is training. Over the years we have provided training titles for many of the largest corporations in the world. What is more important, that training has been successful. We have recently seen whole industries go over to television based training as an alternative to the use of computers. Today, you have seen the prospects of newer simpler boxes to connect to your television, become reality. I am really looking forward to the exciting training titles we will have to judge in this competition over the next few years. The first winner in this category is like the Algebra title we mentioned earlier, in that it uses the unique power of multimedia to explain an extremely complicated subject. Electricity and how your cars alternator works. It trains the mechanics not only how to diagnose and fix the problem, but just as important how to explain the problem to the customer. 1998 Bronze Award for Best Training Title goes to Western Auto Parts for the EVR Charging Systems. One of the marks of success is when the training programs for the same companies are entered every year, What does it tell you, when some one says, "Last years was fine, lets stay with a winner." Chrysler have been in these awards every year for as long as I can remember. Their program for training sales people at all the Chrysler dealerships has not only been successful, it has pioneered a whole system of student tracking and testing, that is in my opinion the simplest yet most comprehensive there is, including those designed for computers. So deservedly once again Chrysler are in the medals. This year with the Chrysler Product Preview '99 which gets the Silver Award for training. Another company that has put a huge amount of time and effort into it's training programs has won this years Gold award for training. They have created a series of very comprehensive titles, to help train their store sales associates. Next time you are in one of these stores, check for yourselves how pleasant and well informed the sales people are. They have even involved their suppliers. For instance there are not just sections to show how to sell dishwashers, there are sections for each different make of dishwasher. It is not just dishwashers, there is a disc for every type of household appliance. There are even dictionaries with the 'Buzz ' phrases each manufacturer uses to explain their particular version of a sales feature. There is tracking, testing, help and everything one needs in a sales training title that is going to work. I am proud to present the 1998 Gold Award for training to Sears, Roebuck & Co for their outstanding series of titles, The Sears Home Appliance Core Curriculum. Now we move on to Kiosks, another success story for television based multimedia. During the last year our members have made some enormous hits with their kiosk titles. You heard about some of them today, you have read about them in magazines, you have seen them winning other competitions. Indeed one of our members, Nicklaus Golf won the best kiosk in the world title at this years international Point of purchase show. Kiosks need to be simple to operate, inexpensive to purchase, extremely functional and above all attractive. Those are also the sales features of television based multimedia. In some ways kiosks are one of the most difficult platforms to develop for. You have to attract an audience and then hold that audience's attention completely. Just like any sales man you have to know when to close, but you cant' see your customers eyes or read their body language. You can lose you audience in a split second. They don't have to turn it off, or stand up, or excuse themselves, they just turn and walk away. I thought you might be interested in this comment from the jury after we had judged one of the best kiosk entries. "Every time you make a selection, you have to watch their logo 'wizz' around for ages." "The first time was great , the second was OK, but now I just want the information." On such thoughts as that, Kiosks will be a success or not. The bronze winner in the kiosk category, must also be included in the satisfied customer list. They have been using CD-I for I think six years now and every year their kiosk title gets better. Their motor bikes get better as well. The bronze award for the best kiosk title goes to Yamaha 1999 and will be received by the people who have been making their titles from the beginning, from Creative Action Holland. Our association has very close links to the automobile industry. We train the employees, we help sell the products, we show people how to fix them when they break. The next kiosk title is a complete 'Do it yourself' guide to keeping our cars looking good. Not only can we chose the right touch up paint and sprays for all the various manufacturers different models, we also get a comprehensive set of videos which show in considerable detail, how to repair most kinds of surface damage. When you have finished, the program will give you a complete list of all you need to finish the job. The company is MoTip and the 1998 Silver award goes to the creator of this outstanding title Creative Action Holland. This year as we had entries using several different multimedia platforms, the overall criteria given to the all the juries was simply how well does the title achieve it's purpose. Not how clever is it, not how much did it cost, just how well does it educate, how well does it train, how well does it do it's job. Using these criteria the jury had to choose the best kiosk title for 1998. When people have to buy a new battery for their car, truck or lawnmower, they are probably not in a good mood to start with. They would rather spend the time doing something else and spend the money on something far more exciting than a battery. There are so many different types and we are all familiar with the complexities of the manuals. I for one have arrived home with the wrong battery before now and had to go back and do it all again. The neat thing about the winning entry was that the day after the judging I actually went into Kmart and used the kiosk. It worked just as well as when the juries were trying it. Let me tell you when one of the older ladies on the jury suggested we try and find a battery for her lawn tractor. (I don't think she expected to get the answer) It was a very old wheel horse. Wheel-Horse begins with 'W' right. It was so impressive the speed with which it got down to the "W's and the huge number of other makes we passed on the way. Then having found Wheel-Horse so quickly, it then, to everyone's amazement had the right battery for every model they ever made. Finally one more press and it told you the warranty and sales benefits of the different manufacturers of that type of battery. The simple controls, which were actually sent along with the entry, were exactly right for the down to earth task of selecting a battery, correctly, the first time and they worked equally well for Cars and Trucks. The Gold award for best Kiosk goes to DCI Marketing for the Kmart - Exide Battery Selection Center.
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