Hello! Welcome to our "red" 2010 website, but note this is NOT the new website we will turn on in a while! THAT one will be VERY special! We are working on a new IDMA website that will include the IDMA Preferred Provider Network, the IDMA Digital Media Gallery, and so much more. We also invite you to sign up for our new IDMA PDF Newsletter. In it you will find important information about publishing in the digital age. 

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Welcome Sony Creative Software!

Special Deals for IDMA members!

We're proud to have SCS - Sony Creative Software join us as an IDMA Silver Sponsor. Please click through to their page for more information on BluPrint, BluCode, and On-Q Create!...

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New Blogs!

New IDMA bloggers!

IDMA is proud to introduce our newest bloggers, David Fein, and Chip E. David's Digital Breakthroughs advises on new technology items and trends, and Chip E.'s blog, Your DIgital Samurai well, you have to read it to appreciate it!  Both are in our INFO menu, i...

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BluFocus IS FIRST BDA CERTIFIED!

First BDA Certified testing lab

IDMA members BluFocus Inc, an advanced testing and certification facility, announced it has established the first, and currently only, Blu-ray Disc Association (BDA) approved Testing Center in the United States for Movie Player Verification. ...

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Confused about Blu-ray? Don't be

Demystify Blu-ray...

IDMA Chairman Jim Taylor, along with Michael Zink, Chris Armbrust, and Chuck Crawford will "demystify" the Blu-ray format for you. ...

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Interested in Blu-ray? Start here!

Ease into Blu-ray on the Macintosh

If you use a Macintosh, here's a good place to start your Blu-ray journey: "Fast Path to Blu-ray for Mac" from IDMA President Bruce Nazarian is a simple to navigate PDF e-book outlining all the steps to make successful Blu-ray discs using ANY Blu-ray capable Mac application. Click R...

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MediaTechBug140x38.jpg
We welcome the Media-Tech Association's support of the IDMA/DVDA AACS initiative.
We both believe that BD can increase market share if barriers are lowered
Click Read More to read the entire Press Release

Frankfurt, March 09, 2009

Press Release

MEDIA-TECH Association supports the International Digital Media Alliance content protection initiative

Frankfurt , Germany, March 9, 2009 – The MEDIA-TECH Association  announced today that it is joining the International Digital Media Alliance (IDMA, formerly known as the DVDA) -led initiative, which expresses concern that the current AACS licensing fee structure might be impeding the adoption rate of the Blu-ray Disc for non Hollywood titles.

AACS is a requirement under the Blu-ray Disc specification, unlike its predecessor the DVD format, which did not have mandatory licensing agreements. With DVD, the decision was left open to the content holder as to whether to implement CSS for virtually no additional charge, or MacroVision for a fee commensurate with the quantity of discs created.

 “The goal is merely to bring focus on AACS and to strongly suggest a tiered approach to licensing fees that will enable everybody to participate according to their means”, stated Marianne Sernevi, President of the MEDIA-TECH Association.  “Doing so will unleash the pent-up creativity of thousands of independent producers who are waiting to participate profitably in growing the Blu-ray format.”

"The International Digital Media Alliance is pleased to welcome the Media-Tech Association to the growing list of associations and individuals who share our enthusiasm for the Blu-ray format, and our desire to stimulate greater Blu-ray adoption worldwide." commented Bruce Nazarian, IDMA President.

For information and updates, please visit these websites: www.idmadvda.org and www.media-tech.net

About the MEDIA-TECH Association
The MEDIA-TECH Association was created in 2001 to serve the packaged media manufacturing industry, spanning the range of optical disc, flash media and future formats such as holographic memory and near field recording. The MEDIA-TECH Association provides the packaged media manufacturing industry with a unique program of trade shows and conferences where the exchange of ideas takes place, along with demonstrations of the latest in manufacturing technology.

About the International Digital Media Alliance (IDMA/DVDA):
The International Digital Media Alliance is a global non- profit dedicated to promoting excellence and fostering best practices in digital and interactive media. The IDMA will celebrate its 20th year of digital media evangelism in 2010. As the CDIA, ICDIA, DVDA and now IDMA, our mission has been consistent: to promote excellence and best practices in digital media creation of all types.

MEDIA-TECH Association Contact:
Bryan Ekus
PO Box 771507, Orlando FL 32877
Phone: +1 407 856 9100,
Email: bekus@media-tech.net

International Digital Media Alliance Contact: 
Bruce Nazarian
2250 E. Tropicana Ave, 19-435, Las Vegas, NV 89119
Phone: +1 702-948-0443
Email: president@idmadvda.org

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